Our Mission
To make life’s important decisions easier through trusted recommendations from real people with real expertise.
Our mission is to help people discover better — by bringing together trusted insights from experts, professionals, tastemakers, and personal networks. We replace noise with clarity, algorithms with authenticity, and influence with genuine expertise.
Our Vision
A world where people rely on trust, not algorithms, to make meaningful decisions.
We envision a global community where knowledge, taste, and expertise flow freely between people — not platforms.
A world where discovery is personal, curated, and genuinely useful. TruRex aims to become the definitive place for trusted recommendations across life, learning, travel, work, and wellbeing.
Our Core values are:
• Trust – truth, transparency, and authenticity.
• Connection – real people helping each other.
• Curiosity – discovery as joy, not overload.
• Taste – discerning, modern, elevated.
Meet the Team
With a career spanning two decades across global communications, corporate affairs, and crisis leadership, Loucineh has spent her life helping organisations communicate honestly and earn trust. Her work has shaped executive messaging, brand reputation, and strategic communications for Fortune 500 companies and high-growth ventures across APAC, Europe, and the US.
But the spark for TruRex came not from a boardroom — it came from a moment of vulnerability. After making a decision based on falsified online reviews, she was scammed and left feeling embarrassed, angry, and deeply aware of how broken the discovery ecosystem had become. If misinformation could mislead someone whose entire career centres on discerning truth from noise, how many others were silently experiencing the same?
This personal experience fuelled a mission: to build a trusted, human-centred platform where recommendations come from real people with real taste, expertise, and accountability. A space where important decisions are guided by authenticity — not algorithms, fake reviews, or influencer culture.
TruRex is her answer to a system that has lost its integrity. A platform built from both personal conviction and professional mastery.
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Founder
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We’d love for you to be part of the future of TruRex.